Let the consolidation begin.... This deal seems more like a solid accuhire. There aren't a lot of people who know how to successfully grow a social game and as phase 1 of social gaming comes to a close, small publishers from that phase are gonna get acquired or cease to be relevant. Here's the release:

Zynga, the leading social games provider, today announced it has signed an agreement to acquire Serious Business, creators of social games on Facebook. The deal will enhance Zynga’s mission to build world-class games that connect people to one another.

Serious Business will bring many of the innovations they have developed, to games played by Zynga’s 60 million daily active users. As part of the agreement, employees of Serious Business will join Zynga at the company’s headquarters in San Francisco’s Potrero Hill. Financial terms of the acquisition were not disclosed.

“We’re very excited to gain an experienced team that is committed to building social games,” said Vish Makhijani, chief operating officer at Zynga. “We are impressed with Serious Business’ entrepreneurial attitude, speed, and innovation in developing social games and welcome them to our team.”

Come out and meet Roy Sehgal, VP and GM, Cafe World on Feb 24th at the King Cat Theatre
Register at http://socialgamesseattle.eventbrite.com/